Getting Noticed

One of the great challenges of web design is attracting people to your shinny new web site. In the past, common wisdom was search engine optimization or SEO for short.

So you got excited and dropped a bunch of cash on a fancy consulting firm or did your homework to come up with your own SEO strategies. But after all this time and money, you’re still dead and buried on page 12 of Google. After trying everything and pulling your hair out, you give up on traditional site optimization and investigate alternative strategies.

You then discover Pay Per Click advertising, or PPC. This is perfect! For a few bucks you are guaranteed that people show up to your site. So you beg, barrow, and steal to cobble together a small advertising budget. Your PPC campaign is off and running! Problem solved. Right?

You abruptly discover that the key words you selected will cost you $5 a click. After some simple math, you discover that your paltry $150 a month budget equates to a whopping 30 clicks a month. Hardly the stellar traffic you were projecting when you started this project.

So what’s the magic bullet of web marketing? The answer is…there is no magic bullet. Perhaps in the past you could have implemented a few simple tweaks to your HTML and you were all set. This just doesn’t work in today’s ultra competitive environment.

You need to master multiple techniques to get noticed in the digital ocean. You need to master SEO, PPC, Blogging, Social Networking, and anything else you can think of to attract that precious click. And if someone does take the time to check out your site, make sure it is the absolute best site you can imagine. Because if someone comes through the door to discover broken links and crappy design, your toast.

To read more about this topic, check out “New SEO, success and a new approach!” on iMedia Connection.com